The top 5 cities for MICE events at Christmas time

Nuremberg, the second largest city in Bavaria, is transformed into a true Christmas fairytale during the Advent season. Here, tradition and modernity dance a merry waltz and create an atmosphere that will catapult your MICE events into a new dimension.

Arrival made easy

Nuremberg welcomes you with open arms:

• Airplane: Albrecht Dürer Airport Nuremberg is your gateway to the world of Christmas. The subway will whisk you into the city center in just 12 minutes - faster than Santa down the chimney!
• Train: As an important ICE hub, Nuremberg is well connected. The main train station is so centrally located that you can practically walk to the Christmas market.
• Car: Nuremberg sits at the intersection of major highways (A3, A6, A9). Even your navigation system will be impressed!

Every year, Nuremberg's Christkindlesmarkt, a Christmas wonder with a centuries-old tradition, unfolds in the heart of the Old Town:

• Over 180 festively decorated stalls invite you to stroll, marvel and enjoy
• Nuremberg specialties such as gingerbread and grilled sausages - a feast for your taste buds
• Daily appearances by the Nuremberg Christkind - more magical than any PowerPoint presentation!

Nuremberg offers unique opportunities to add Christmas sparkle to your event:

• Exclusive reception in the historic town hall hall with a view of the festively illuminated main market square - guaranteed to be more impressive than any office Christmas party
• Private bratwurst tour through the old town with a tasting of Nuremberg's famous grilled sausages - a team-building event that is guaranteed not to leave anyone grumbling (except maybe your stomach)
• Team-building workshop in a traditional gingerbread bakery - creativity you can eat!

Nuremberg shines with a variety of first-class event locations:

NCC Ost in the exhibition center:

• Flexible room concepts for large events - even Santa's reindeer can find space here
• State-of-the-art conference technology - almost as magical as Rudolph's red nose
• Direct subway connection to the airport and city center - faster than “Alle Jahre wieder” is sung

Sheraton Carlton Hotel Nuremberg:

• Central location on the edge of the old town - the Christkindlesmarkt greets you from afar
• Elegant rooms and suites - comfort that would make Santa green with envy
• 7 flexible meeting rooms with natural daylight - brighter than Rudolph's nose

Hotel Schindlerhof:

• Innovative conference hotel on the outskirts of the city - for anyone who wants to say goodbye to the hustle and bustle for a while
• 12 creative conference rooms, some in the garden - for ideas that take root
• Awarded for service quality and sustainability - even your CO2 footprint will feel at home here

Nuremberg combines medieval charm with modern conference infrastructure to create a magical work of art. The festive atmosphere of the Christkindlesmarkt provides the perfect backdrop to transform your MICE event into a winter wonderland. Whether you are planning a conference, a team-building event or a Christmas party - Nuremberg provides the ingredients for events that are as unforgettable as the first snow.

Vienna, the capital of Austria, puts on its most beautiful festive attire during the Advent season. Here, imperial splendor blends with modern flair to create a unique symphony - the perfect soundtrack for your winter MICE events.

Arrival with Viennese charm

Vienna welcomes you with a charming “Grüß Gott”:

• Airplane: Vienna-Schwechat Airport is your springboard into the world of Christmas. The City Airport Train (CAT) whizzes you into the city center in just 16 minutes - faster than you can say “Sachertorte”.
• Train: Vienna is the hub of the European rail network. The new Vienna Central Station welcomes you with open tracks and direct connections to many major European cities.
• Car: Vienna is accessible via a highway network that is more branched than a Christmas tree (A1, A2, A4, A22). The efficient park-and-ride system on the outskirts of the city ensures that your car can hibernate comfortably.

Vienna spoils you with over 20 Christmas markets, each one unique:

• The Christkindlmarkt on Rathausplatz is the classic: over 150 stalls and a sea of lights that will make even the stars jealous.
• In front of Schönbrunn Palace, you'll feel like Sissi and Franz - only with more mulled wine and less courtly protocol.
• The Altwiener Christkindlmarkt on the Freyung is so traditional that even the gingerbread dances a waltz.

Vienna offers a wealth of cultural attractions that will catapult your MICE event to new heights:

• Exclusive concerts in one of Vienna's famous palaces - Mozart would have been delighted.
• Private guided tours through the art treasures of the Kunsthistorisches Museum - culture that inspires without putting you to sleep.
• Romantic horse-drawn carriage rides through the festively illuminated city center - like a trip back in time, only without the uncomfortable costumes.

Vienna boasts a wide range of first-class event venues:

Hotel Sacher Vienna:

• Luxurious 5-star hotel with history you can taste
• 4 elegant event rooms with a view of the State Opera - culture included
• The famous Sacher cake as a sweet highlight - motivation has never been tastier

Steigenberger Herrenhof:

• Central design hotel in the old town - modern comfort meets historical flair
• 10 conference rooms with daylight and technology that would impress even James Bond
• Historic ambience meets contemporary luxury - like a journey through time, only with better WLAN

Max Brown Hotel:

• Trendy boutique hotel in the 7th district - for those who like it hip
• Creative rooms for innovative meetings and events - ideas pop like champagne corks here
• Roof terrace with panoramic views over Vienna - perfect for networking with a wow effect

Zeitgeist Vienna Central Station:

• Modern design hotel directly at the main train station - for travelers who don't want to waste any time
• Flexible meeting rooms with high-tech equipment - even your presentation will feel at home here
• Ideal for participants traveling by train - from the train directly to the meeting room

Anantara Palais Hansen:

• Luxurious 5-star hotel in a listed palace - history at your fingertips
• Elegant meeting rooms and ballrooms for up to 150 people - space for big ideas and even bigger celebrations
• The perfect blend of imperial charm and modern comfort - like a journey through time with room service

Vienna interweaves imperial tradition with modern esprit to create a magical work of art. The festive atmosphere of the numerous Christmas markets and the cultural diversity of the city provide the perfect stage for extraordinary MICE events. Whether you are planning an international conference, an exclusive customer event or an atmospheric Christmas party - Vienna provides the ingredients for events that are as unforgettable as a waltz in the snow.

Zurich, Switzerland's largest city, is transformed into a winter wonderland with style during the Advent season. Here, alpine charm, urban finesse and Swiss precision merge into a unique cocktail - the perfect mix for your winter MICE events.

Arrival with Swiss punctuality

Zurich welcomes you with a warm “Grüezi”:

• Airplane: Zurich Airport is your gateway to the Alpine world. You can be in the city center in just 10 minutes by train - faster than you can spell “fondue”.
• Train: Zurich main station is a masterpiece of punctuality. Trains arrive here as precisely as the ticking of a Swiss clock.
• Car: Zurich can be reached via a highway network that is as well developed as an Emmental cheese has holes (A1, A3, A4). Parking is a dime a dozen in the city centre - only much more organized.

The absolute highlight is the Christkindlimarkt at Zurich Main Station - Europe's largest covered Christmas market and guaranteed to be more punctual than any Swiss train:

• Over 150 stalls, lined up as perfectly as the chocolate pralines in a luxury confectionery shop
• The legendary Swarovski Christmas tree sparkles brighter than a child's eyes on Christmas Eve
• Swiss specialties and craftsmanship - here you will find gifts that are more impressive than your last quarterly report

But Zurich wouldn't be Zurich if there was only one market. Discover the romantic Christmas village at Bellevue or the atmospheric Christmas village at Sechseläutenplatz - mulled wine with a view of the lake included!

Team building with alpenglow

Zurich offers team-building activities that are more creative than the latest banking software:

• Chocolate workshop with a renowned Zurich chocolatier - sweeter than any pay rise
• Winter cruise on Lake Zurich with a fondue experience - not only does the cheese melt here, but even the stiffest ties will melt too
• Guided snowshoe tour in the nearby mountains - fresh mountain air for fresh ideas
• Visit to the “Singing Christmas Tree”, a giant Christmas tree with an integrated choir - music to the ears of every controller

Zurich boasts a conference infrastructure that is more precise than a Swiss watch:

Zurich Marriott Hotel:

• Central location directly on the Limmat - so close to the pulse of the city that you can literally feel the heartbeat
• 12 top modern event rooms for up to 600 people - space for big ideas and even bigger PowerPoint presentations
• Breathtaking views of the Alps and the old town - inspiration included

Renaissance Zurich Tower Hotel:

• A modern high-rise, higher than your CEO's expectations
• 10 flexible meeting rooms for creative events - ideas are born here faster than a yodeler can blow the alphorn
• Innovative “R.E.N. Meetings” concept - for events that are as inspiring as a sunrise over the Matterhorn

Hotel Schweizerhof Zurich:

• Traditional 5-star hotel on Bahnhofplatz - the only more central location is the vault of the Swiss National Bank
• Elegant banquet halls and modern conference rooms - even your presentation will feel like a VIP here
• Perfect combination of Swiss hospitality and international flair - like a Swiss army knife, only more luxurious

The Circle at Zurich Airport:

• Innovative event space directly at the airport - for everyone who wants to save time (and who doesn't?)
• State-of-the-art technology and flexible room concepts - even your laptop will feel at home here
• Ideal for international conferences - as multicultural as Zurich's Bahnhofstrasse

Zurich combines alpine charm with urban sophistication to create an experience that is as versatile as a Swiss army knife. The festive atmosphere of the Christmas markets, coupled with the efficient infrastructure and diverse cultural offerings, make the city a dream destination for MICE events in the run-up to Christmas.

Whether you are planning an international conference, an innovative team-building event or an elegant Christmas gala - Zurich provides the perfect setting for events that combine professionalism with Christmas magic. Here, your events will be as unforgettable as the first bite of Swiss chocolate and as precisely planned as Swiss clockwork. In Zurich, your MICE event is guaranteed to be a summit meeting of a special kind!

Munich, the capital of the Free State of Bavaria, is transformed into a winter wonderland with a Weisswurst flavor during the Advent season. Here, laptops and lederhosen merge into a unique blend - the perfect setting for your festive MICE events.

Arrival with Bavarian charm

Munich welcomes you with a hearty “Griaß God”:

• Airplane: Munich Airport, Germany's second largest airport, will get you to the city in record time - faster than you can shout “O'zapft is!”.
• Train: Munich Central Station is a hub where Weißwürste and ICEs go hand in hand.
• Car: Munich is accessible via a highway network that is more branched than a maypole (A8, A9, A92, A94, A95, A96). The park-and-ride system is more efficient than a well-oiled brewery.

In the heart of the city, on the historic Marienplatz, the world-famous Munich Christmas Market unfolds:

• Over 140 stalls, as festively decorated as a Schuhplattler costume
• The imposing Christmas tree in front of the town hall - taller than a Bavarian's pride in his state
• Daily carillon at the New Town Hall - more musical than any PowerPoint presentation
• Traditional Bavarian specialties - even the strictest vegetarian will enjoy the meatballs here

Munich offers possibilities that are more creative than the latest type of beer:

• Exclusive guided tour through the Pinakotheken - art that inspires without putting you to sleep
• Private tasting at the world-famous Hofbräuhaus - a team-building event where no one is left out in the cold
• Visit to BMW Welt - for anyone who has always wanted to test drive a company car
• Winter sledging in the English Garden - faster than any office chair

Munich boasts an infrastructure that is more impressive than any maypole:

Sofitel Munich Bayerpost:

• Former royal post office - here your ideas arrive faster than any e-mail
• 20 conference rooms on 1,800m² - space for big ideas and even bigger white sausages
• Largest ballroom in Munich - ideal for corporate events where the whole village is invited

LOUIS Hotel:

• Boutique hotel at Viktualienmarkt - so central that even the Weißwurst will be jealous
• Unique event locations such as the LOUIS Grillroom - for meetings that are as hot as a spit-roasted chicken
• Perfect combination of Bavarian tradition and modern design - like a laptop in lederhosen

Ameron Munich Motorworld:

• Exceptional location for car enthusiasts - here your participants will feel like they're in a James Bond movie
• Event space for up to 6,500 people - room for an entire Oktoberfest tent
• Unique ambience amidst historic vehicles - for events that have more horsepower than any sports car

Munich combines Bavarian coziness with cosmopolitan flair to create an experience that is as versatile as a Swiss army knife - only with more beer. The festive atmosphere of the Christmas markets, coupled with the efficient infrastructure and diverse cultural offerings, make the city a dream destination for MICE events in the run-up to Christmas.

Whether you are planning an international conference, an innovative team-building event or a stylish Christmas gala - Munich provides the perfect setting for events that combine professionalism with Christmas magic and Bavarian conviviality. Here, your events will be as unforgettable as the first sip of beer at the Oktoberfest and as warm-hearted as a hug in lederhosen. In Munich, your MICE event is guaranteed to be a special kind of summit meeting - with an extra portion of coziness!

Salzburg, the birthplace of the musical prodigy Mozart, is transformed into a symphony of snow, culture and coziness during the Advent season. This is where Mozartkugeln meet meeting rooms - the perfect triad for your winter MICE events.

Arrival with background music

Salzburg welcomes you with an overture of hospitality:

• Airplane: Salzburg Airport W. A. Mozart is closer to the city center than Mozart is to his violin. You can be in the old town in 20 minutes - faster than you can hum “Eine kleine Nachtmusik”.
• Train: Salzburg Central Station is a hub where trains from all over Europe meet - more punctual than Mozart's beat.
• By car: Salzburg can be reached via the A1 and A10 highways - as smoothly as a Mozart sonata.

The Salzburg Christmas Market unfolds in the heart of the UNESCO World Heritage Old Town:

• Over 100 stalls, arranged as harmoniously as the notes in a Mozart score
• Imposing Christmas tree in front of the cathedral - more majestic than any organ
• Atmospheric “starry sky” lighting - sparkling like Mozart's eyes while composing
• Daily concerts and choir performances - music is in the air (and not just in the Mozartkugeln)

Salzburg offers possibilities that are more creative than Mozart's last symphony:

• Exclusive Mozart dinner concerts in the baroque hall of St. Peter's - a feast for the ears with culinary delights
• Winter horse-drawn sleigh ride through the snow-covered landscape - more romantic than any Mozart aria
• Guided tour through the Getreidegasse with a visit to Mozart's birthplace - more inspiring than any motivational speaker
• “Silent Night” tour to the original locations of the famous Christmas carol - more contemplative than any meditation

Salzburg shines with an infrastructure that is more harmonious than Mozart's piano concertos:

Hotel Imlauer & Bräu:

• Central location in the old town - closer to the pulse of the city than Mozart's fingers on the piano keys
• 6 modern conference rooms - ideas are born here faster than Mozart wrote notes
• Rustic ballroom in the brewery restaurant - for events as atmospheric as a Mozart opera

Hotel Sacher Salzburg:

• Luxurious 5-star hotel directly on the Salzach - as elegant as Mozart's wig
• 4 elegant conference and seminar rooms with a view of the old town - more inspiring than any sunrise
• Perfect combination of tradition and modern comfort - like a Mozart sonata on an electric piano

Salzburg Congress:

• Modern congress center in the heart of the city - bigger than Mozart's music cabinet
• 15 event rooms on 15,000m² - space for symphonies and strategy meetings
• Flexible room concepts and state-of-the-art technology - even Mozart feels at home here in the 21st century

Salzburg combines cultural heritage with Christmas magic to create a composition that could not be more harmonious. The romantic atmosphere of the old town, the festive Christmas markets and the diverse cultural offerings make the city a dream destination for MICE events in the run-up to Christmas.

Whether it's an international conference, an exclusive customer event or an atmospheric Christmas party - Salzburg provides the perfect setting for events that combine professionalism with Austrian hospitality and Christmas flair. Here, your events will be as unforgettable as the first performance of a Mozart opera and as harmonious as a perfectly tuned orchestra. In Salzburg, your MICE event is guaranteed to be a masterpiece - with an extra dose of culture and a pinch of Mozart magic!

Ladies and gentlemen, dress warmly, because the DACH region is serving up a first-class feast for your MICE events at Christmas time! Each of our featured cities - Nuremberg, Vienna, Zurich, Munich and Salzburg - mixes its very own Christmas punch bowl of tradition and modernity, festive ambience and professional infrastructure.

Tips for planning Christmas MICE events

1. Early planning: The Christmas season is more coveted than the last mulled wine at the Christmas market. Start planning at least a year in advance - earlier than you put up your Christmas tree!
2. Choosing the right location: Consider the size of your group (is it bigger than Santa's workshop?), the atmosphere you want (more festive than a Mariah Carey Christmas song?) and the proximity to Christmas attractions (closer than the distance between your nose and a steaming cup of mulled wine).
3. Integrate the Christmas market: Plan time to visit the local Christmas market. It's the perfect opportunity to warm up business relationships over a mulled wine or do some team building with gingerbread house building.
4. Seasonal specials: Think about winter team building activities. A snowball fight can be more effective than any communication workshop - and definitely more fun!
5. Traffic and logistics: Bear in mind that city centers are busier than a Christmas stocking at Christmas time. Plan sufficient transfer times and check parking options. Don't leave your participants looking for a parking space longer than the Three Wise Men looking for the stable in Bethlehem.
6. Flexibility: The weather can be more unpredictable in the wintertime than the mood of a sleep-deprived Christmas elf. Always have a “Plan B” for outdoor activities. Perhaps an indoor curling rink instead of ice skating on a frozen lake?

We are at your side as an experienced partner - we are the Christmas elves of event management, so to speak. With our extensive network of local partners, our expertise in event planning and our feel for the special requirements of the Christmas season, we support you every step of the way. From the initial sparkling idea to the successful implementation, we are at your side.

Let yourself be enchanted by the magical atmosphere of the Christmas season in the DACH region and create events that your participants will remember for a long time to come. The perfect blend of festive ambience, cultural richness and professional infrastructure makes the DACH region the ideal choice for your Christmas MICE events.

So, what are you waiting for? Strap on your skates, put on your most creative Christmas hat and let's plan MICE events together that are as sparkling and unforgettable as the Star of Bethlehem! With the DACH region as your stage and us as your personal Christmas angel, your event is guaranteed to be the highlight of the season - that's a promise!